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Branded Career Portfolio

How Athena helps craft your personal brand into living documents

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Written by Support
Updated over 5 months ago

What is a Branded Career Portfolio (BCP)?

A Branded Career Portfolio is a board or executive resumé, bio, and LinkedIn alignment. You will work closely with our partners to have these three artifacts created.

Why do I need a BCP?

The BCP is essential to illustrate your compelling career stories, convey your professional value, and empower you to stand out confidently, be competitive, and achieve your professional goals.

Whether you are currently pursuing board positions or proactively positioning yourself for professional growth and advancement in other ways, your Branded Career Portfolio will help you:

  • Reinforce or transform your professional image

  • Create a cohesive brand and story across your artifacts

  • Stand out confidently

  • Attract desirable opportunities

  • Win interviews and offers for the opportunities you most want

It's not just the final products that you walk away with that are important, but the process of creating these documents as well. You will hone in on your brand and your major strengths and be able to clearly articulate the through lines of your career.

If you are not sure you need to update your documents or would like someone to review them before making the decision, we offer Career Document Consultations through our coaches. Learn more here.

How do I purchase a BCP?

For existing members, to purchase a BCP, navigate to the Add On page while logged in to your account. Select Branded Career Portfolio and "Add to Cart" and then "Proceed to Payment" on the right side of your screen.

I purchased a BCP, now what?

Once you purchase a Branded Career Portfolio, our team will be notified and reach out to you about starting this process. It is not necessary to immediately begin your BCP. Your Member Success Manager (MSM) will connect you directly with our writing team for an introductory call and to begin the process when you are ready.

How long does it take to complete a BCP?

The Branded Career Portfolio (board or executive resumé, bio, and LinkedIn update) typically take 4-6 weeks to finish. These documents require time and collaboration to present your career history and unique brand.

You do not need to start your BCP right away. Make sure you give yourself time to collaborate with your writer. This is often done during a slower season or when you are able to set specific time aside. Please note, all Athena services are to be used within 1-year of purchase, while your Athena membership remains active. Make sure to leverage this service within 365 days of purchase in order for it to remain valid.

Keeping your BCP up to date

We encourage members to think of a Branded Career Portfolio as a "living document". You should revisit your documents, at least a few times a year, and update frequently. This assures that you honor your achievements, new roles and responsibilities, and evolving career goals. Additionally, you're likely to receive a wide range of feedback on your documents; you'll notice that everyone has their own style and approach. We encourage you to get comfortable with updating your Branded Career Portfolio and adding in additional bullets, changing the headline based on your goals and needs, and editing the content throughout the year.

If you find that you've completely shifted directions or have more extensive updates to make, we can support you. Please reach out to your MSM or [email protected] to guide you to the appropriate service based on your needs.

What if I do not need a full BCP?

If you feel the need to only create a board bio or another artifact, we offer the ability to purchase only one of the three elements of the BCP. Please reach out to your MSM or [email protected] for more information and pricing.

Branded Career Portfolio vs Premium Branded Career Portfolio

Learn the difference between these type offerings here.

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